Vin de Pays de L'Ardèche
This region covers the Ardèche to the south of the Rhône valley wine region. It seems to have become one of the regions of choice for Burgundy negociants who wish to diversify into cheaper varietal wines. The prime example is Beaune negociant Louis Latour who own extensive Chardonnay and Pinot noir plantings for their highly successful range of varietal Vin de Pays wines. In addition to these varieties Syrah does well here. However, the Ardèche is probably best known as the home to the $10 Viognier that actually tastes like a Viognier. This is where Georges Duboeuf decided to plant the largest holdings of Viognier in the world.