China's most promising wine region, Ningxia, is still developing. Located in east-central China, Ningxia sits upon an arid expanse with a small oasis of of lush, fertile land around the cities of Yinchuan and Shizuishan. Quite surprisingly, no such fertility existed there prior to mass irrigation in the 1990s. The great potential of this region has not been overlooked. Both LVMH and Pernod Ricard have invested in developing wineries here, land value has dramatically increased, and local government sponsored financial incentives all contribute the region's continued growth. Focus has been put on international grape varieties. Some of the highest quality wines are even passable as a Napa Cabernet or Bordeaux, Karan MacNeil has even suggested that the region is known as "The Napa of China." (Wine/Appellations)