Winegrowing
One of the most accurate descriptive words in the science of wine, is but one of the most misunderstood also. The term winegrowing implies that quality in wines is not made in a winery but outside in the vineyard. The grower who merely "grows grapes" tries to maximize his tonnages and get maximum dollars -- without caring what the eventual use for his crop might be. By contrast, the winegrower tends his crop according to which farming practices will make the best wine. He avoids overcropping, uneven fruit ripening or the use of spray chemicals which could interfere with later fermentation. He works diligently to harvest his fruit as near as possible to the optimum ripeness level for the type of wine intended. He studies the latest viticultural practices and what they may mean to the quality of wine. Most of all, he understands that a winemaker in a winery doesn't improve quality. Either quality is in the grapes or it isn't. The winemaker can only hope to avoid ruining the wine by preserving whatever quality is there. He cannot produce quality wine from poor grapes.