Where does one start when discussing wine and France? As well as being one of the two leading wine-producing countries in the world (along with Italy - the numbers are extremely close every year), it is the spiritual birthplace of so many famous wines, from the great red and white Burgundies to the esteemed red wines of Bordeaux as well as the world's finest sparkling wine, Champagne. While these wines have been celebrated and praised for many decades and can be found on the finest wine lists around the world, there have been problems for French wines in overall sales - the belief that French wines are necessarily expensive does not help. This is especially true with younger buyers, as strict French wine laws have meant that the country's producers are limited regarding innovation. Thus France has lost market share to numerous New World Countries such as the US, Chile and Argentina and even to its neighbor, Italy. Still, French wines are undisputed as far as respect around the world and there have been some marketing campaigns lately that have driven sales for wines such as Cotes-du-Rhone and those from Provence. It is obvious that French wines will always be held in great regard by consumers and critics alike.